I have the Equals on a Jones Plus MTB that I use for moderate trail riding, always in dry conditions.
I've ridden BB7s, Hayes CX Pro, Shimano CX77, and perhaps most relevantly, Paul Klampers- the only other boutique cable disc.
The Equals beat them all, including the Klampers. There are three things about the Equals that make them the best. First, the braking power- the cam that is inside the brake makes the power climb as you pull, while still minimizing pad rub. This brake is more powerful than any other cable disc. Second, the feel at the brake lever- this brake's internals have much less friction than other cable discs, and this is felt at the lever, they just have a very light, silky touch. Third, they are very light.
There are some minor issues- I lost the plugs for the pad adjuster bolts. The pad adjusters themselves are kind of hard to reach, especially on the rear if you are using a big rear cog. The cable clamp kind of crimps the cable in a way that makes it harder to reuse. The bolts that hold the brake together are JIS screwdriver bolts. Screwdriver? Come on, this is 2025. Give us Allen or Torx. This is the one area where the Klampers beat the Equals- Klampers are as easy as it gets to take apart and service, the Equals, not so much.

I ordered a pair for my Ritchey build and loved them so I ordered a pair for my Fargo. They are hard to beat for mechanical brakes. They set up so easily and feel so good. They come with all of the hardware you need and some seriously good compressionless housing. So good. If you're on the fence, just buy them. You'll be happy you did.

Powerful and good looking... WOW!

These were incredibly easy to set up. Better brake feel than my Avid BB7s or my TRP Spyres. I will definitely put these on more of my bikes.

These things got here fast, look cool, and work great! Not hard to set up either. Great cable disk brakes, night and day difference from the brakes they’re replacing (Tektro Miras, I absolutely needed to upgrade them- they came stock on my bike)!